Most recently, it sold the Financial Times to Nikkei for 844 million ($1.1 billion) in 2015 and its stake in the Economist to Exor for 469 million in the same year. Pearson's global marketing officer Kate James says this new focus is a great opportunity. "Whether you talk to parents, families [or] governments around the world, everybody is really clear [that] to get a better life, you need a great quality education," she told Marketing Media Money. Around 750 million people lack basic literacy skills, so as well as being a business opportunity it can also have a social impact, James explained. The business can be single-minded in its strategy, going from being a portfolio of companies with different models, to one with a sole focus. This is also a transition that applies to marketing. "Because we didn't look at it from a global strategic approach, (we were) not always focusing our marketing efforts (on) where we are going to get the greatest return. "So the opportunity for us now is to be able to step back and really focus on those areas where we get the greatest return, and also to think about the synergies. So a lot of the work that we've been doing this year in setting up our new global marketing capability is building those centers of expertise." One of those centers is Pearson College London, a private, not-for-profit school, and it has also teamed up with IBM to use its Watson artificial intelligence product as a virtual tutor, an initiative it is piloting in the U.S. The virtual tutor will check that students understand topics studied as well as feeding back to human teachers. James sees this as a huge opportunity for Pearson, given that two thirds of its revenue now comes from digital avenues.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/pearsons-marketing-chief-companys-virtual-061714780.html
Understanding Deciding On Critical Factors For Facebook Marketing
However, if you want to maintain an exclusive guest list, choose the ‘Private’ option and the event page won’t be visible to anyone excepts those you choose. Here are some aspects of a profile page: o Profile Picture: Always put your best foot forward, which means us e the most flattering picture as your profile picture. With half a billion Facebook users and thousands of on-line communities to choose from, Facebook has brought potential customers much closer to you. I got an invitation from Alan is Morissette Unplugged Acoustic Performance for a show next month, though I’m not a ‘friend’ or a ‘fan’. Your Facebook success story ends before it even begins! However, make sure you don’t spam people every other day or they may remove you from their friend list. o Photo Albums and Videos: Photos and videos are a great way to show case the latest collection of your product. Don’t be a brand, but be a community they love being a part of. Use Contests and Polls: Holding contests encourage fans to interact directly sökmotoroptimering with you.